# Britannia Bourbon It Contest 2024

Overview

The Bourbon It Contest 2024 is a nationwide contest organized by Britannia Industries Ltd. Participants have the chance to win a trip to Switzerland by creating their own “Bourbonised” dishes.

Key details:

* Website: https://bourbonit.in/
* Last Date: 1st November 2024

Table of Contents

1. Eligibility
2. How to Participate
3. Selection of Winners
4. Prizes
5. Last Date

Eligibility

The contest is open to all individuals residing in India who meet the following criteria:

* Age: 18 years or above
* No legal proceedings: Participants should not be facing any criminal/civil or legal proceedings that could affect their participation.
* Britannia employees ineligible: Employees of Britannia and their relatives, as well as employees of promotion agencies, distributors, retailers, and channel partners, and their immediate family members are not eligible.
* WhatsApp number required: Participants must have a WhatsApp number to receive communication regarding the contest.
* Valid passport: Winners must have a valid passport with at least 8 months of validity as of October 31st, 2024.
* ID proof: Participants may be asked to provide ID proof (PAN Card, Passport, Aadhaar Card, Driving License, Voter Card, or Government-issued ID card).
* Health: Participants must ensure they are in good health to participate and enjoy the prize, if selected as a winner.

How to Participate

To participate in the Bourbon It Contest, follow these steps:

1. Purchase Britannia Bourbon biscuits: Participants need to purchase a pack of Britannia Bourbon biscuits (60g, 100g, 150g, or 500g).
2. Scan the QR code: Scan the QR code on the pack using your smartphone or tablet.
3. Fill in details: Enter your name, phone number, and authenticate your entry.
4. Share your favorite dish: Enter the name of your favorite dish or share a link to your favorite recipe. This will earn you an assured cash back.
5. Get your recipe “Bourbonised”: An AI tool will add the magic of Britannia Bourbon to your favorite dish/recipe, creating “Bourbonised” versions.
6. Create the Bourbonised dish: Attempt to create the Bourbonised dish as generated by the AI.
7. Submit your creation: Share images of the actual dish you created.

Selection of Winners

The winners will be selected based on the following:

* Mega Prize Winners: A panel of chefs will evaluate the Bourbonised dishes submitted by the participants to select the Mega Prize Winners.
* Decision final: The decision of Britannia/Agency will be final and binding on the Participants.
* Fairness: Britannia/Agency reserves the right to exercise its discretion in selecting winners to ensure fairness and equity for all participants.

Prizes

* Assured Prize: All participants will receive an Amazon Pay voucher of Rs. 10 upon sharing their favorite dish/recipe.
* Mega Prize: Five participants will be selected as Mega Prize Winners and will be eligible to win a trip to Switzerland.

The Mega Prize includes:

* Economy return tickets between India (Any Location) and Switzerland.
* Hotel stay or allowance.
* Local transfer or allowance.
* Meal or allowance.

Last Date

The last date to participate in the Bourbon It Contest 2024 is 1st November 2024.

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